IN-HOUSE COVERAGE

For established publishers, Liz is able to seamlessly jump in for short term staff fill-ins, busy seasons, and coverage of employee leaves of absence. Work can include author interaction, special research projects, social media management, content creation, outreach, interfacing with graphic designers, and more.

Publishing Consult

Tailored for start-ups, new publishers, and first-time authors. Consult on the book publishing process and industry (timelines, retailers, metadata, pricing, packaging, strategies, and communities).

BOOK PROPOSALS

Coming from the perspective of someone who has been in the room when acquisitions are being discussed, Liz works with authors on developing book proposals from scratch, or conducts a thorough review of an existing proposal, with an eye towards strengthening the document overall and the marketing and comp titles portions in particular, and the goals of securing agency representation, publishing agreements, or distribution contracts.

Social Media Audit and Build

Review the author’s existing platforms, content, and posting. Consult on content build-out and schedules, expanding audiences/followers, and events such as Facebook Live. Review the author’s GoodReads presence and suggest activities and elements for that book community site.

Advertising

Prepare media menu of budget-conscious paid advertising opportunities (including timing, description, reach/impressions, design considerations, and costs). Consult on and execute media booking and contract negotiation to maximize impact and ROI. Handle writing content, hiring of graphic designers, and project management of ad deliverables. For Facebook or Amazon advertising, build advertising targeting lists, consult on timing and costs and messaging.

Outreach/PR

Determine appropriate key outlets to contact regarding book promotion or cross-promotion. Conduct research, pitch development, press material creation, outreach, and follow-up. Targets can include media, influencers such as bookstagrammers, partners, organizations, festivals, speaking engagements, and bookstore events.

CONTENT CREATION

Write and edit book descriptions, cover copy, marketing materials, websites, promotional pieces, workshop materials, reading group guides, op-eds, essays, e-newsletters, customer service interactions, and more.

Price Promotions for E-books

With author and publisher, determine opportunities for price adjustments, themed groups, and strategic advertising. Ensure social media content promotes accordingly.

RETAILERS

Retailer and distributor interaction, from preparing and optimizing back-end metadata and content to B2B marketing and publicity reports, advertising, and consumer-facing messaging for major retailers (Amazon, Target, Apple, Barnes & Noble) and major distributors (Ingram).